Your brand deserves more than cat videos and dance trends — we turn TikTok into your sales playground.
Running TikTok ads shouldn’t feel like a shot in the dark — or worse, like you need to learn the latest dance trend just to stay relevant. That’s where we come in. We take the guesswork out of TikTok ad campaigns with smart strategy, scroll-stopping creative, and just the right amount of sass. Whether you’re selling skincare, sneakers, or something a little more niche, we’ll make sure your brand shows up in all the right feeds and gets noticed for all the right reasons. More clicks, more conversions, less cringey content — and yes, maybe even a little viral magic (no dancing required).
TikTok Ads Marketing Process
Once live, we track your ads like hawks — analyzing performance, optimizing daily, and adjusting creative or targeting as needed.
You get clear, jargon-free reports that show what’s working (and what’s not), plus our expert recommendations for scaling success.
TikTok Advertising Services
Option 1 – Full Service Setup & Management
At Brandignity, we also offer a full-service TikTok advertising solution that includes both initial setup and ongoing monthly management. This is ideal for businesses that want a hands-off approach while still achieving powerful results on the platform. We handle everything from account creation, pixel installation, and audience development to continuous campaign optimization, ad testing, and performance reporting. Our team actively monitors your campaigns, refines targeting, and refreshes creatives to keep your ads performing at their best. With Brandignity managing your TikTok presence, you get a dedicated partner focused on driving consistent growth and maximizing ROI.
What we do:
- Ongoing Campaign Optimization: We continuously adjust bids, budgets, and targeting to maximize performance and efficiency.
- Ad Creative Refreshes: We rotate and test new ad creatives regularly to prevent fatigue and improve engagement.
- A/B Testing & Strategy Tweaks: We implement split tests on headlines, formats, and audiences to find the highest-performing combinations.
- Audience Refinement: We update and refine custom and lookalike audiences based on real-time performance data.
- Pixel & Event Tracking Monitoring: We ensure pixel and event data is firing correctly for accurate tracking and reporting.
- Monthly Performance Reporting: We deliver clear, actionable reports that outline key metrics, insights, and next steps for continued growth.
Option 2 – Setup Only
At Brandignity, we offer a comprehensive TikTok advertising setup-only service tailored for clients who prefer to manage their campaigns independently but need expert help getting started. This service is perfect for businesses that want a strong foundation without ongoing management. Our team handles the full setup process — from audience targeting and ad creative guidance to campaign structure and pixel implementation — ensuring everything is built to perform from day one. Once the setup is complete, you take the reins with a professionally configured ad account that’s ready to scale. It’s a one-time, strategic launchpad for success on TikTok.
What we do:
- Business Manager & Ad Account Creation: We set up your TikTok Business Center and ad account with proper permissions, billing, and access controls.
- Pixel Installation & Event Configuration: We install the TikTok Pixel on your website and configure event tracking to ensure accurate performance data.
- Audience & Targeting Setup: We create custom audiences, lookalikes, and define detailed targeting parameters aligned with your goals.
- Campaign & Ad Structure Design: We build out your campaign framework, including objectives, ad groups, placements, and budgeting strategy.
- Creative Consultation & Uploads: We provide guidance on ad creative best practices, assist with uploading assets, and ensure formatting aligns with TikTok specs.
- Performance & Testing Recommendations: We deliver a setup report with split-testing ideas, optimization tips, and next steps to help you run campaigns effectively.
Who It’s For
Brands with a scroll-stopping product or offer and the appetite to test fast. Ideal for DTC/e-commerce (AOV <$200 works great), apps, local services, and event/launch promos targeting 18–44. You’ve got (or want) a steady creative cadence—UGC, founder clips, quick demos—and a mobile-first funnel ready to catch the traffic. Budget ranges from “pilot” ($3–10k/mo) to “scale” ($20k+/mo), with consented tracking (Pixel/Events API, GA4/UTMs) in place. B2B? Works when the hook is visual (product, use case, POV). If you value speed, iteration, and measurable ROAS—not vanity views—you’re our people.
What you get:
- Industry fit: DTC/ecom, apps, local services, and launch/event promos targeting 18–44.
- Creative cadence: UGC/founder clips/demos with capacity for 4–8 fresh creatives per month.
- Funnel & tracking: Mobile-first landing pages, clear offers, TikTok Pixel/Events API + GA4/UTMs.
- Budget & speed: Pilot $3–10k/mo up to $20k+ scale, with 24–48 hr approvals and rapid testing.
Ad Types We Run
We build the mix to match your goals. In-Feed ads for scalable, native-looking performance; Spark Ads to boost creator/UGC posts (social proof + efficient CPMs); TopView when you need big, splashy reach (eligibility applies); Collection/Shopping Ads with product tiles and catalog feeds (or TikTok Shop) to drive instant buys; and Lead Gen forms for demos, waitlists, and local bookings. We test hooks/CTAs across formats, then shift budget to the winners by funnel stage—awareness, consideration, or conversion.
What you get:
- In-Feed = performance backbone: Native look, broad scale, fast iteration on hooks/CTAs to drive CPA/ROAS.
- Spark Ads = social proof: Boost creator/UGC posts with whitelisting; comments/engagement carry over and CPMs stay efficient.
- Shopping/Collection = instant buys: Catalog sync, product tiles, dynamic destinations (or TikTok Shop) for lower click-to-purchase friction.
- Lead Gen = zero-friction leads: Instant forms with prefill, custom questions, and CRM/Zapier sync for demos, bookings, and waitlists.
Why Choose Us
We blend creator-grade storytelling with performance math. Our team handles everything—strategy, UGC sourcing, Spark Ads rights, pixel/Events API setup, and on-beat edits that feel native—then pressure-tests hooks, thumbnails, and CTAs in structured experiments. We pace budgets with rules, squash policy issues before they stall you, and sync commerce (TikTok Shop, catalog, Shopify) so clicks become carts. Attribution isn’t a shrug: GA4/UTMs, clean naming, and dashboards tie spend to CPA/ROAS. You get fast turnarounds, clear SLAs, and a cadence of fresh creative every month—plus transparent reporting and next steps. Scale-ready, brand-safe, and relentlessly optimized.
If you have any questions or would like to chat about a digital marketing plan of attack call or text 617-959-3144 or email us at info@brandignity.com.
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