We turn dull leads into live wires—electrician marketing that sparks bookings, with grounded strategy and shockingly good SEO/PPC to keep your calendar fully charged.
Electrician Marketing Services
We turn dull leads into live wires—electrician marketing that sparks bookings and keeps your crew busy. We wire up local SEO and your Google Business Profile to light up the map pack, run dialed-in PPC and Local Services Ads that only chase profitable jobs, and build conversion-ready landing pages that turn “just looking” into “booked.” Reviews? We help you earn them on autopilot. Missed calls? We trigger instant text-backs so hot leads don’t go cold. From EV chargers to emergency calls at 2 a.m., we target the services you actually want, with clear reporting and no smoke-and-mirrors—just grounded strategy and shockingly good results.
We offer the following:
- Niche-specific marketing: We target the jobs you actually want (EV chargers, panel upgrades, emergency calls) with geo-focused campaigns, LSA setup, and service-area targeting that fills the right routes.
- Local SEO: Local SEO that lights up the map pack—GBP optimization, citation cleanup, service/municipality pages, electrician schema, and speed fixes to outrun competitors.
- Social media: Before/after visuals, safety tips, and promo reels that build trust; content calendars, community spotlights, and quick replies that turn DMs into bookings.
- Google Ads (PPC): Profit-first campaigns with tightly themed ad groups (emergency, rewiring, lighting), call-only ads, negative keywords, and conversion tracking to lower CPL.
- Website design: Mobile-first, fast, and conversion-ready—clear service pages, financing/trust badges, reviews, tap-to-call, zip-based booking, and 24/7 emergency CTAs.
- Reputation management: Ethical review requests via SMS/email, response playbooks for negatives, and widgets to showcase top reviews across your site and GBP.
- Content marketing: FAQ hubs, troubleshooting guides, seasonal checklists, and service-area articles that rank, educate, and pre-sell your expertise.
- Performance tracking & analytics: GA4 + call tracking + form/chat goals, dynamic number insertion, LSA/GBP insights, and a live dashboard showing cost per lead and ROI by service.
SEO Services
We make electricians easy to find—and easy to choose. First, we tune your Google Business Profile and clean up citations so you pop in the map pack. Then we build out service + city pages for the jobs you want (EV chargers, panel upgrades, emergency calls) with click-worthy titles/meta, clear headings, FAQs, and strong CTAs. Your site gets fast, mobile-first polish and the right schema (LocalBusiness, Service, FAQ, Review) so Google understands it and customers trust it. Off-page, we grow reviews and earn legit local links from suppliers, associations, and community features. Everything’s tracked—Search Console, GA4, call tracking—so you see rankings turn into calls, forms, and booked jobs.
You want your site to be:
- Local SEO foundations: Dialed-in Google Business Profile (right categories/services, photos, hours) plus clean citations/NAP and service-area targeting to win the map pack.
- Website & on-page: Dedicated service and city pages (EV chargers, panel upgrades, emergencies), click-worthy titles/meta, clear headings, schema, internal links, and strong CTAs.
- Reputation & content: Steady review growth and helpful FAQs/guides/before-afters that answer homeowner questions and capture long-tail searches.
- Authority, speed & tracking: Quality local links, fast mobile pages (Core Web Vitals), and GA4 + call tracking to tie rankings to real calls and booked jobs.
Website Design
Show the work, win the work. We turn your installs, fixes, and EV charger setups into scroll-stopping content—before/after carousels, 30-second reels, time-lapses, safety tips, and homeowner FAQs—across Facebook, Instagram, TikTok, YouTube Shorts (and LinkedIn if you court commercial). We run geo-targeted ads and lead forms that drive calls and bookings, then retarget site visitors and missed calls so hot prospects don’t cool off. Community spotlights, team intros, and review highlights build trust; quick-reply scripts and DM autoresponders turn messages into scheduled jobs. You get a monthly content calendar, brand kit, and easy templates; we wire leads into your CRM/dispatch and track what matters—calls, forms, and jobs—so creative keeps improving and your calendar stays full.
Social Media Marketing
Show the work, win the work. We turn your installs, fixes, and EV charger setups into scroll-stopping content—before/after carousels, 30-second reels, time-lapses, safety tips, and homeowner FAQs—across Facebook, Instagram, TikTok, YouTube Shorts (and LinkedIn if you court commercial). We run geo-targeted ads and lead forms that drive calls and bookings, then retarget site visitors and missed calls so hot prospects don’t cool off. Community spotlights, team intros, and review highlights build trust; quick-reply scripts and DM autoresponders turn messages into scheduled jobs. You get a monthly content calendar, brand kit, and easy templates; we wire leads into your CRM/dispatch and track what matters—calls, forms, and jobs—so creative keeps improving and your calendar stays full.
Google AdWords
Get booked, not just clicks. We run profit-first Google Ads (yes, “AdWords”) for electricians with tightly themed campaigns—emergency calls, panel upgrades, EV charger installs—targeted to the ZIP codes you actually serve. Expect sharp search and call-only ads, dialed geo/radius targeting, and extensions that sell trust fast (location, call, sitelinks, pricing/financing). We cut waste with smart negatives (jobs, DIY, classes) and send traffic to conversion-ready landing pages with tap-to-call, instant quotes, and real reviews. Tracking is airtight: dynamic call numbers, form/chat goals, and LSAs paired when they pencil out. We bid to real outcomes (qualified calls, not just clicks), schedule ads around your hours (or 24/7 if you take emergencies), block junk clicks, and report what matters—cost per lead and cost per booked job—so you know exactly what’s working.
Email Marketing
Keep your pipeline humming between calls. We set up electrician-friendly email that actually books jobs: branded templates, clear CTAs, and automations that follow up quotes, nudge estimates, and remind customers about seasonal tune-ups, safety checks, and warranty visits. We segment by service (EV chargers, panel upgrades, lighting), location, and job status to send the right message at the right time—plus review requests, referral rewards, and win-back offers that turn one-offs into repeat clients. Abandoned lead? Instant follow-ups with tap-to-call and easy scheduling. Under the hood, we handle copy, design, and deliverability (SPF/DKIM/DMARC), sync with your CRM/dispatch, and keep you compliant. You’ll get clear reporting—opens, clicks, booked jobs, and lifetime value—so every send earns its keep.
Why Choose Us
Choose us if you want phones ringing and trucks rolling. We specialize in electrician marketing that targets the jobs you actually want—EV chargers, panel upgrades, emergency calls—then back it up with a fast, conversion-ready website, map-pack–crushing local SEO, and profit-first Google Ads/LSAs. We turn social proof into bookings (reviews + before/after), automate follow-ups with email/SMS so hot leads don’t go cold, and track everything—calls, forms, cost per lead, cost per booked job—in a clean dashboard. No smoke and mirrors, just grounded strategy, transparent reporting, and steady growth that keeps your calendar fully charged.
If you have any questions or would like to chat about a digital marketing plan of attack call or text 617-959-3144 or email us at info@brandignity.com.
Results
Before onsite SEO work
- 27 keywords in position #1
- 43 keywords on page 1
After onsite SEO (30 days)
- 21 new keywords in position 1
- 19 new keywords on page 1
- 36 new keywords on GMB position 1
- 18 new keywords on GMB top 10
