At Brandignity, we turn hard hats into hot leads—with digital marketing that keeps your crews booked solid, your bid board stacked, and your phone buzzing from pre-bid to punch list.
General Contractor Digital Marketing Services
At Brandignity, we turn hard hats into hot leads—with digital marketing that keeps your crews booked solid, your bid board stacked, and your phone buzzing from pre-bid to punch list. We blend local SEO that owns “general contractor + your city,” conversion-ready websites, and Google Ads tuned to high-intent searches (not tire-kickers). Add scroll-stopping project galleries, reputation management that spotlights 5-star reviews, and social that actually drives inquiries. Our email and automation follow up faster than your competitors can say “change order,” while geo-targeting zeroes in on the neighborhoods and trades you want most. Best part? Every call, form, and estimate is tracked back to the campaign that sparked it—so you can see exactly what’s filling the calendar. You build; we keep the pipeline pouring.
We offer the following:
- Search Engine Optimization (SEO) — Own “general contractor + your city” with service-area pages, project galleries, and rock-solid technical SEO.
- Google Ads (Search & Performance Max) — Capture high-intent searches (estimates, remodels, additions) with tight keywords, negatives, and lead-form/call extensions.
- Content Marketing — Publish cost guides, process explainers, permits/timeline FAQs, and case studies that turn browsers into bid requests.
- Social Media (Organic + Paid) — Showcase builds with reels, before/afters, and client spotlights; amplify with geo-targeted ads on Meta/Instagram/LinkedIn.
- Reputation & Reviews — Systematic review generation on Google/Yelp/Houzz; showcase testimonials and badges to boost close rates.
- Website Design & Conversion Optimization — Fast, mobile-first pages with trust signals, project filters, click-to-call, sticky quote CTAs, and chat.
- Email Marketing & Automation — Nurture quotes to close with follow-ups, project updates, review/referral flows, and reactivation sequences.
- Local SEO & Google Business Profile — Map Pack wins via optimized GBP, fresh photos, services, Q&A, and consistent citations.
SEO Services
At Brandignity, we build SEO for general contractors that wins the Map Pack and the inbox. We start with intent-led keyword research (“general contractor + your city,” “kitchen remodel,” “room addition”) and structure your site with service-area pages, project-type pages, and filterable galleries that actually rank. Under the hood, we tighten technicals—Core Web Vitals, crawl/index hygiene, internal linking, image optimization, and schema (LocalBusiness, Service, Review, FAQ)—so search engines understand your services and showcase your best work. Local is pivotal, so we optimize your Google Business Profile (services, posts, Q&A, photos), align citations, and run a steady review-generation program. We publish authority content buyers want—cost guides, permit/timeline FAQs, case studies, and process explainers—while earning relevant local links from suppliers, chambers, associations, and features. We also surface E-E-A-T signals (licenses, warranties, safety credentials, team bios) to build trust. Every effort is measurable with GA4, call tracking, and CRM tie-ins, so you see exactly which pages and keywords drive estimate requests and booked jobs.
You want your site to be:
- Technical & Structure First — Fix Core Web Vitals, crawl/index issues, and add schema (LocalBusiness, Service, Review, FAQ) to surface services and proof.
- Local Dominance — Optimize Google Business Profile (services, posts, photos, Q&A), sync citations, and run systematic review generation to win the Map Pack.
- Intent-Led Content — Build service-area pages, project-type pages, cost guides, and permit/timeline FAQs that rank and convert.
- Proof & Measurement — Showcase licenses, warranties, safety creds, and case studies; track calls/forms in GA4 + CRM to tie keywords to booked jobs.
Website Design
We design general-contractor websites that look sharp and sell work. We lead with a portfolio-first UX—filterable by project type (kitchens, baths, additions), budget, and neighborhood—backed by fast, mobile-first pages and ADA-conscious design. Every template is conversion-ready: sticky click-to-call, “Request an estimate” forms, calendar booking, and optional SMS/chat for quick bids. We showcase trust at every turn—licenses, insurance, safety credentials, warranties, supplier badges, reviews, and case studies—plus clear process and timeline pages that calm buyer nerves. Service-area and project-type pages are built to rank locally with smart internal linking and schema, while before/after sliders, timelapse clips, and 3D tours bring craftsmanship to life. Under the hood, a flexible CMS (WordPress or headless) lets your team add projects in minutes; we wire in your CRM, call tracking, and GA4/UTMs so you know exactly which pages and campaigns are filling the bid board.
Social Media Marketing
We turn social into a steady bid pipeline for general contractors by pairing scroll-stopping creative with hyper-local targeting and crisp lead capture. Your content mix hits what homeowners care about—before/after reels, time-lapse builds, budget/timeline FAQs, safety and warranty spotlights, client testimonials, and quick “ask the contractor” Q&As—distributed across Instagram, Facebook, TikTok, Pinterest, and LinkedIn. We amplify with paid campaigns that geo-target your service ZIPs, build lookalikes from past clients, and retarget site visitors with project highlights, driving to native lead forms, click-to-call, or calendar booking. Community matters, so we jump on comments and DMs fast and encourage UGC from happy clients and subs. Everything is wired to your CRM with pixels and UTMs, and we optimize to the metrics that move jobs—cost per lead, consults booked, and contracts signed—not just likes.
Google Ads
We build Google Ads programs for general contractors that capture buyer-ready searches and turn them into booked estimates. We structure tightly themed Search campaigns around high-intent terms (“general contractor + city,” “home remodeling,” “kitchen/bath renovation,” “room addition”), layer geo-targeting to your service areas, and deploy responsive search ads with sitelinks, callouts, structured snippets, and call/lead-form extensions. A robust negative keyword list (DIY, jobs, wholesale, cheap, unrelated trades) keeps clicks clean, while Performance Max expands reach across Maps, YouTube, and Discover using project photos and testimonials. Every click lands on fast, conversion-focused pages with trust signals and one-click calls or calendar booking. We track end-to-end—unique call tracking, GA4 + UTMs, and offline conversion imports from your CRM—so Smart Bidding optimizes to qualified leads and signed contracts, not just form fills. Ongoing we A/B test ads and landing pages, adjust dayparting and ZIP-level bids, and run remarketing/RLSA to bring back gallery viewers. Result: lower CPL, higher close rates, and a crew calendar you can count on.
Email Marketing
We turn email into your on-site closer for general contractors—moving homeowners from “curious” to “booked estimate” with timely, tailored messages. We segment by project type, budget, timeline, and ZIP, then deliver what buyers actually want: before/after spotlights, cost and timeline guides, permit checklists, and maintenance tips that build trust. Automated flows do the heavy lifting—welcome + lead magnet delivery, estimate follow-ups, design/selection nurture, “still interested?” re-engagers, change-order/upsell nudges, and post-project review + referral sequences—wrapped in mobile-first templates with one-tap call and calendar links. Under the hood, we protect deliverability (SPF/DKIM/DMARC), wire GA4/UTMs and CRM fields for true attribution, and A/B test subject lines, content blocks, and send times. We don’t optimize for opens—we optimize for booked consults, signed contracts, and lifetime referrals.
Why Choose Us
Choose Brandignity because we speak general contractor—fluent in estimates, punch lists, and permitting. We don’t chase vanity metrics; we build a conversion-first system that links SEO, local, web design, Google Ads, social, and email—every channel wired into your CRM and call tracking. Trade-savvy creative (before/afters, case studies, warranties) meets the hard tech (Core Web Vitals, schema, ZIP-level geo-targeting, Smart Bidding) so you win the Map Pack and the inbox. You get senior strategists, fast iteration, transparent dashboards, and accountability from click to signed contract. Result: fewer tire-kickers, more qualified estimate requests, and a bid board you can count on.
If you have any questions or would like to chat about a digital marketing plan of attack call or text 617-959-3144 or email us at info@brandignity.com.
