Bold looks deserve busier calendars; we pair your artistry with strategy, ads, and branding that keep your inbox full and your chair even fuller.
Marketing Channels We Use
We don’t just slap a cucumber slice on your marketing and call it a day—we work the channels that fill treatment rooms. Social is our spa lobby, where soothing visuals, reels, and patient-safe before/afters make thumbs relax and book. Your website is the digital front desk—fast, mobile, ADA-aware, and built to turn “just browsing” into “just booked.” Local SEO and Google Business Profile put you at the top when someone types “hydrafacial near me,” while reputation management turns 5-star raves into a steady referral stream. Email drips and SMS nudges act like personalized follow-up care—promos, memberships, pre/post-care tips that keep clients loyal. Paid ads (Meta/Google) add the high-frequency boost: precise targeting, HIPAA-savvy creatives, and retargeting that gently reminds prospects it’s time to glow. Together, it’s a full-body treatment plan for your brand—cleanse, nourish, and convert
What we offer:
- Social Media (IG/TikTok): Your treatments become scroll-stopping content—before/afters, reels, and stories that make followers double-tap and book.
- Website & SEO: A sleek, mobile-friendly booking hub optimized for “near me” searches—think digital front desk meets glossy magazine cover.
- Google Business Profile & Local Search: The secret weapon for local clients—reviews, maps, and listings that put you at the top when self-care is just a search away.
- Email & SMS Marketing: Loyalty programs, promos, and reminders that keep clients coming back like their favorite monthly facial.
- Paid Ads (Meta/Google): Precision-targeted campaigns that highlight your signature treatments and follow up with retargeting smoother than a chemical peel.
- Content & Blogging: Treatment explainers, wellness tips, and FAQs that build trust, improve SEO, and position you as the go-to authority.
- Reviews & Referrals: Client love that shines—smart review nudges, brag-worthy testimonial spotlights, and sweet referral perks that turn happy guests into your loudest hype crew.
- Partnerships & Influencers: Collabs with local gyms, bridal shops, and micro-influencers who send your dream clients straight through your doors.
What is Spa & Medspa Marketing?
Spa & Medspa Marketing is the strategy behind turning relaxation and rejuvenation into steady bookings and loyal clients. It’s more than pretty photos of treatment rooms—it’s about positioning your brand as the local destination for glowing skin, self-care, and confidence. Through social media storytelling, reputation-building reviews, search-friendly websites, and tailored campaigns, marketing helps your spa or medspa stand out in a crowded wellness world. In short, it’s the art of taking your services from “that sounds nice” to “I need this now,” ensuring your business stays fully booked and beautifully branded.
- Be findable, not forgettable: SEO + Google Business Profile put you on the map when someone searches “best facial near me—today.”
- Turn glow into flow: Before/afters, reels, and reviews convert casual scrollers into loyal members (hello, recurring revenue).
- Book while you bliss out: A fast, mobile-first site with online booking, promos, and SMS reminders fills your calendar while you’re delivering zen.
Why It Matters for Spas and Medspas
In the world of spas and medspas, offering amazing treatments isn’t always enough—because let’s be real, clients can’t book what they can’t find. With more competition popping up than new skincare fads, the difference between being fully booked and barely busy often comes down to how well you market your services. Smart marketing builds trust before a client even steps through the door, showcases your expertise with glowing reviews and social content, and positions you as the go-to destination for results-driven self-care. Simply put: exceptional treatments create happy clients, but strategic marketing creates a steady flow of them.
The Glow Game Plan
We treat your spa or medspa’s marketing like a luxury treatment menu—every step designed to refresh, renew, and keep results glowing long after the first visit. We start with a deep-dive consultation to uncover your brand’s strengths and opportunities (think: skin analysis, but for your business). Then we craft a custom strategy layered with the essentials—social that sparkles, SEO that ranks, ads that attract, and reviews that rave. Finally, we keep it all polished with ongoing optimization, so your brand stays as fresh and flawless as your clients feel walking out the door.
- Cleanse (Audit & Consult): We start with a full business check-up—socials, website, reviews, and ads—wiping away the noise to see what’s really working (and what’s clogged).
- Nourish (Strategy): Next, we craft a tailored marketing plan—infused with the right mix of social, SEO, ads, and email to hydrate your brand and attract dream clients.
- Brighten (Execution): From content creation to campaign launches, we apply the glow—making your spa or medspa visible, irresistible, and fully bookable.
- Maintain (Optimize & Grow): Just like regular facials keep results lasting, we track, tweak, and optimize so your marketing keeps performing month after month.
Ready to Be Fully Booked?
Your spa or medspa already delivers glowing results—now it’s time for your calendar to do the same. With the right marketing mix, you can swap empty appointment slots for a steady stream of dream clients who can’t wait to book (and rebook). From scroll-stopping social content to websites that convert, from five-star reviews to Google searches that put you front and center, we build the kind of presence that keeps your schedule stacked. So if you’re ready to spend less time chasing clients and more time delivering results, let’s turn your brand into the go-to destination for self-care and skin confidence.
How to Get Started
Getting started is simpler than booking a facial. First, schedule a quick consult call so we can learn about your spa or medspa, your services, and your goals. Next, we’ll create a custom marketing plan that highlights your strengths, attracts your ideal clients, and fits your budget. Once you’re on board, we handle the heavy lifting—social media, SEO, ads, emails, and reputation management—while you focus on pampering clients. Think of it as a seamless treatment plan for your business: consult, plan, glow.
Got questions? Call or text 617-959-3144, or email info@brandignity.com. Not a phone person? Please drop your details below, and we’ll get back to you promptly.
The Strategy
Suite 103 approached us with virtually no on-page SEO foundation and minimal organic visibility. To transform their online presence, we conducted a thorough keyword mapping strategy, optimized and expanded their site content, refined images for search and performance, ran comprehensive speed testing, and executed a complete overhaul of all meta tags. These efforts laid a strong technical and content-driven framework, positioning Suite 103 for significantly improved rankings and long-term organic growth.
Results
Before onsite SEO work
- 0 keywords in position #1
- 9 keywords on page 1
After onsite SEO (30 days)
- 23 new keywords in position 1
- 49 new keywords on page 1
