Google introduced the E-E-A-T guideline or framework to evaluate search results for quality and determine their ranking. EEAT is an important factor for the search engine to pull up the most reliable, valuable, and credible content against any query on the top. While users get high-quality information for their needs through this process, content creators and brands benefit from it by getting the desired attention for their expertise, authority, and experience. How? Suppose you run a product review site. Your insights will add value to your audience’s knowledge and establish the credibility and reputation of your content if you have already used that model. With organic traffic growth, your business’s brand value will also expand.
Kyle Roof explains EEAT implementation strategies for improving your website’s reputation with Google. Let’s delve into a few of them quickly.
Content creators or experts
Anyone with deep knowledge of the business or topic can do justice. Before you choose someone for content creation, you must ensure that the person is experienced in the respective field and can share invaluable insights. If you struggle to find an expert author, consider gathering quotes from industry specialists, examine your article’s quality, and compare it with competitor pieces to identify gaps. Also, publish articles with author names. Don’t use admin. Create clear author bios with their photos and credentials so the audience can rest assured that trustworthy people have shared the knowledge.
Information gain
How do you make your content stand out from the rest of the similar-sounding articles? Add quotes or comments from the experts or provide your feedback about the missing part to offer something unique but credible.
Brand reputation
Audience trust depends on your business’s positive or negative reputation. You can make a difference by gathering testimonials and reviews for your products or services. For this, your company must provide a great customer experience. Some people ignore negative reviews. Please address them with an apology and furnish the necessary information to resolve the matter.
Beyond written content
Using EEAT beyond SEO practices for image building requires exploring webinars, podcasts, and niche conferences.
About Us page
It is the perfect place to spread the word about your brand. If you check Google’s Quality Rater Guidelines, you will discover that Quality Raters consider this section in the initial site/ content analysis stages. So, use this section to discuss you, your background, and your expertise. You can break it down into Your Story, a list of products and services, team, awards and recognition, reviews, locations, contact details, and customers and clients.
Citations
Link out to the sites from which you obtained information. Users may only trust facts, statistics, and claims with clear reference. If you are the primary source of data, make it clear.
You can build your content or site’s EEAT with these and more targeted tactics. But how do you reach those areas that lack the ranking elements? Nowadays, you get online tools that help you fix the signals by providing a profound content analysis. You can incorporate one into your workflow to improve the page’s quality, credibility, SEO, user engagement, ethical standards, etc.
