Backlinks have been proven time and time again to be one of the best ways to increase your authority in Google’s eyes and thus bring in more organic traffic through search engines. Here’s everything you need to know about creating backlinks and boosting your search rankings with the help of other authoritative sites.
Authority Backlink Strategy
ways to improve your digital marketing strategy by considering building authority backlinks. By definition, an authority backlink is a link from a high-quality and trustworthy website that points to your site. It’s the best type of backlink because it is the one that Google considers as authoritative. But first, let’s start with some basics:-
What are backlinks in digital marketing?
A backlink is when another website has a hypertext reference to yours, such as linking to it or embedding text from it into its own content. The benefit of this is that more people will find your website through other sites. When people see a mention on social media or another blog, they’re more likely to click on it than if they found out about your business through organic search results (i.e., not advertisements).
The keyword in marketing is trustworthy
In digital marketing terms, trustworthiness can be defined by the quality of traffic and the quality of visitors who come to the site via any given link. What constitutes quality is subjective, but most experts agree that links should come from trusted sources like credible news outlets, universities, and popular blogs.
Ideally, you’ll have a mix of both
High-quality websites pointing to your low-quality ones, but many low-quality websites pointing to just one or two of your high-quality ones. You don’t want every backlink coming from a low-trust source; otherwise, Google might penalize you for being too spammy. And since Google always has its eye on spam, you don’t want to risk anything.
But getting links from authoritative sources is easier said than done. And there are plenty of articles online detailing how difficult it can be to get them without paying money or doing unethical things like using black hat SEO tactics.
Action Steps for Link Building
If you want to get started with link building, here are a few action steps you can take:
- Find target websites in your industry that accept guest contributions.
- Research the types of articles that perform well on those sites.
- Pitch a well-written and researched article idea to the site editor.
- Include 2-3 links to your website in your guest post bio.
- Monitor your results and adjust your strategy as needed.
- Build relationships with influencers in your niche by sharing their content, commenting on their blog posts, or interviewing them for an upcoming podcast episode or webinar.
- When publishing new content on your own blog or website, include one backlink to a high quality piece of content from another relevant source within the first three paragraphs of text.
Resources
Building authority backlinks can be a time-consuming process, but it’s worth it if you want to rank higher on search engine results pages. To get started, check out these five resources
- Scrapebox is the best way to find quality blogs and websites that have outdated or broken links.
- RankerX is a site that allows you to find high-authority domains that link back to your own website.
- Datafeedr has a huge database of websites that are linked on topics relevant to your business, so it will take less time than using Google yourself.
- Site Explorer lets you see who links to your competitor’s sites, giving you the opportunity to reach out and ask for a link from those sites as well.
- Ahrefs lets you see who links to any URL across the internet, making it easier for you to contact them about an exchange.
Tools
There are a lot of great tools out there that can help you with your link building efforts. Here are a few of our favorites Ahrefs, Majestic SEO, Moz, Open Site Explorer, SEMrush.
If you have the budget for it, an enterprise level crawler like Screaming Frog will be able to find things that these other tools might miss. A solid rule of thumb is to never stop learning new tricks when it comes to backlink building.
So as time goes on, make sure you keep up-to-date on what’s going on in this space.
Lastly, don’t forget about using the best practices for content promotion and social media marketing!
