The online world has become a medium for people’s everyday tasks, from accessing information to banking. With over 4.66 billion internet users, companies leverage this to effectively market their products and services. As a result, the demand for digital marketers is also increasing.
However, not all countries need as many digital marketers as others do. One factor that drives the demand for such professionals is the rate of internet usage. For example, 93% of the North American population accesses the internet regularly, while only 43% in Africa do. This implies that North America needs more digital marketers than Africa does.
As a digital marketing professional, you need to know where your skills are in demand around the world. You need to focus your efforts on the right audience, service, or product. Because of this, we compiled the best countries you can go to start your job as a digital marketer.

USA

The USA is one of the countries with the highest job opportunities. Home to big corporations like Google, Apple, and Microsoft, you’ll never run out of marketing opportunities in the US. Additionally, it is among the highest-paying countries for digital marketers. As of January 2022, the average base salary for marketers in the US is $50,676 annually. 
On the downside, the cost of living is high, and it is considered one of the most expensive countries to live in. Additionally, before you can work in the US, you need to be a permanent resident. 
Citizenship by investment in other countries offers you the fastest way to become a permanent resident. However, it’s not the case in the US. One of the requirements for applying for citizenship by investment is to undergo the naturalization process. This is in addition to obtaining a green card, which takes three to five years. 

Portugal

Being a digital marketer in Portugal, you can get as much as €19,995 ($22,930) annually. If you already spent 10-19 years as a digital marketing specialist in the country, you can earn as much as €30,000 ($34,404) annually.
Aside from these, you can get dual citizenship by investment in Portugal. This makes it easier for you to migrate to the country should the need arise. It has one of the fastest citizenship-by-investment programs, with processing times of 3 to 6 months.
This is called a Golden Visa, and it allows you to become a permanent resident after five years of residence. To get such a visa, you need to acquire real estate worth €500,000. Or you can invest €350,000 in an urban generating area property.
Getting a second passport in Portugal means you can have visa-free travel to the Schengen area in Europe. You are also eligible to access free health care and educational opportunities from prestigious institutions. Additionally, you can work in Portugal and in other countries within the EU without the need for a work permit. 
By availing EU citizenship by investment, you can live and work in countries like Ireland, Malta, and Spain. Aside from moving to Portugal as a remote worker, these countries also have excellent digital marketing career opportunities for you.
Most importantly, it is relatively affordable to live in Portugal than in any European country. Living in Lisbon, Portugal, by yourself can cost you €1,640 (about $1,880 in conversion). This is cheaper than in 83% of European cities and 57% of cities worldwide.
That said, Australia’s natural beauty offers a refreshing contrast to the high costs—whether it’s exploring pristine beaches or touring the Daintree Forest, one of the world’s oldest rainforests, there’s no shortage of unique adventures to enjoy during your time off.
However, one disadvantage of working in Portugal is that you need to learn Portuguese. While you can converse in English on the street, you must speak Portuguese in government agencies. You can’t pay with a Visa or Mastercard anywhere in the country. So it’s best to carry cash with you at all times.

Canada

If you want to become a digital marketing professional, you need to know where your skills are required in the world. You must focus on the right audience, service, or product. Because of this, we have compiled the best countries you can go to to start your job as a digital marketer.
If you want a better career and quality of life, Canada is your best option. You can earn $47,500 per year as an entry-level digital marketing professional. On the other hand, experienced professionals earn as much as $72,017 per year. Moreover, the country’s employment rate is 61.5%.
Multiple programs make it easier to move to Canada and live as a permanent resident. While they don’t offer investment citizenship, they have Express Entry, the fastest way to become a Canadian citizen. 
If you can prove yourself to be a highly skilled digital marketer, you can apply for their Provincial Nominee Program. This way, you’ll be able to work in the country quickly.
The downside is that the cost of living in Canada is high. Since they provide free healthcare and education, residents pay high tax rates.

Australia

In Australia, 87% of their jobs now require employees to have strong digital skills. Furthermore, there is a need for about 156,000 digital marketers to meet the demands brought by the digital age. With extensive knowledge in digital marketing, you can fill this digital skills gap.
Aside from that, Australia has one of the most efficient and well-regulated immigration programs. You have various options for relocating to Australia, with a Skilled Nominated Visa being the fastest.
The average digital marketer can earn as much as $81,910 per year, the highest on the list. And, with enough experience, you can get a salary of $100,007 per year.
Some disadvantages of working in Australia include a high cost of living. Similar to Canada, Australia offers a unified healthcare system. Ex-pats can get high-quality medical care, and permanent residents get free or low-cost medical care. However, you can expect to spend as much as $560 – 700 monthly.
Additionally, the affordability of houses has gotten worse. In Sydney, the average property price has reached $1.3 million. 

Ireland

Many IT professionals in Ireland think schools fail to provide students with digital skills. This results in a large number of graduates with limited digital expertise. Due to a lack of training, 50% of Irish adults lack fundamental digital abilities. A skills shortage is hampering Irish enterprises’ digital transformation and creativity.
One of the best things about working as a digital marketer in Ireland is that the average salary is $50,000. And if you’re experienced enough, you can earn as much as $57,000 yearly.
Additionally, it recognizes dual citizenship. This means that you can get the benefits of living in Ireland and the country you’re living in. One of these benefits includes access to an excellent healthcare system and free education.
While that is the case, it is not the cheapest citizenship-by-investment option. To be qualified, you must invest at least €1 million for three years. If you want to get the best citizenship-by-investment program in Europe, you will have to go to Malta. Outside Europe, Dominica has the cheapest citizenship to buy.
Not to mention that it is the second most expensive country to live in. Its consumer goods and services are 34% higher than the average. This is compared to the UK’s 21% higher-than-average consumer goods and services.

India

To keep up with technological advancements, there is a need to increase job opportunities for digital marketers by ninefold. The number of people using the internet in India is increasing each year. And by the end of 2022, it is expected to reach 932 million internet users in India.
That means more work opportunities for you.
Another perk of working in India is the cheap cost of living. There is affordable housing, even in big cities, that you can rent. Not to mention that the food is also inexpensive. And to make it even better, their internet service is top-notch. This makes it easier to work as a digital marketer in India.
The downside is that there are 4 additional working hours compared to other countries. While the country has an inexpensive cost of living, an average digital marketer only earns up to INR 19,418 per month ($254).

Final Thoughts

Digital marketing specialists are one of the most in-demand professionals. Every company in all parts of the world needs a digital marketer in their team. However, only a few countries provide the best working and living conditions for digital marketers.
On the other hand, enhance your digital marketing skills with experience and training. A diploma in digital marketing helps you stand out from other applicants.