There is more to social media than just being a way to share your thoughts online. Businesses and brands worldwide use it as a marketing tool to spread the word and reach a broader global audience.

That said, monitoring your social media engagement and impressions is vital for identifying your target audience and improving your SERP rankings. However, keeping track of every social media post, like, share, tweet, or comment related to your business is tedious.

But don’t let this overwhelm you. There are many social media tools out there that allow you to create an effective social media strategy.

These social media tools support various aspects of your business’s social media planning, from scheduling content and creating content to monitoring responses. There are tools that let you monitor competitors’ outreach or track specific keywords.

That said, to get your content noticed through social media and increase your reach, a combination of these tools will benefit you significantly. So, without further ado, let us look at some of these social media tools below. They are sure to give your social media marketing efforts a significant boost.

Planly

Planly is an innovative social media scheduling tool that simplifies content planning and publishing across platforms, including Instagram, Facebook, LinkedIn, TikTok, Twitter, Pinterest, and YouTube. Designed for businesses of all sizes, Planly allows you to manage and schedule the content posting from a single dashboard.

Key features include a content calendar, insightful social media analytics, and seamless team collaboration capabilities. With its user-friendly interface and robust feature set, Planly enhances the efficiency of your social media strategy and elevates the quality of your content.

Additionally, Planly offers a 14-day free trial, with individual plans starting at $15 per month, making it accessible and cost-effective for businesses of any size.

Hootsuite

Hootsuite is an easy-to-use, practical social media moderation and management tool. that allows you to track your keywords and other social media efforts efficiently. It is a one-size-fits-all platform that lets you manage multiple social media accounts from a single, dedicated place.

Not to mention, you’ll get alerts when search engine rankings change or if a keyword’s ranking changes. Moreover, when you see an opportunity to reach out to influencers or potential customers, you can use Hootsuite’s dashboard to respond to them directly. Plus, you can also track sentiments according to gender, location, and language.

If you want to give it a try, you can download the trial version. However, you might not be able to use some paid features. Paid subscriptions start from a professional plan worth 29 dollars and go up to 599 dollars for a business plan.

Awario

Awario is a social media tool that lets you track your brand’s, competitors’, and industry keywords. While this tool might be the new kid on the block, it offers a wide range of professional-grade analytics features, including top influencers, mention maps, share of voice, sentiment analysis, and more.

Moreover, this tool is perfect for your business’s online reputation management. It provides a platform to interact with your brand’s mentions across social media. You can download and try Awario for free for 14 days.

Subscription plans range from $ 29 per month for a starter plan to $ 299 per month for an enterprise plan. However, if you purchase an annual plan, you can save approximately 15 percent.

Unbox Social

Unbox Social is a powerful social media tool for increasing your brand’s social reach. It provides real-time insights into your social media accounts, including Facebook, Twitter, and Instagram. Some features include tracking post reach, impressions, engagement rates, and follower demographics, among others.

From a single dashboard, you’ll be able to measure your social media reach against your competitors’ performance while tracking all of your social media campaigns. Moreover, you follow and compare your hashtags against your competitors to see how they are doing.

After all, these insights are vital to developing effective social media marketing strategies, enabling you to reach millions of customers worldwide. To get pricing, visit the Unbox social website and request a quotation.

Prices aren’t fixed, as this tool lets you choose from various social media management features, which can significantly affect costs.

Mention

Mention is another effective web monitoring and social media management tool. Its main features include API access and a hand influencer dashboard. In addition, mention has its own’ Insights Center’ that you can customize and automate according to your preferences.

Subscriptions range from solo (29 dollars per month) to starter (99 dollars per month) to custom (you can adjust the plan to your preferences). Moreover, if you purchase an annual plan, you can save up to 15 percent on any subscription type.

However, historical data is only available to users who purchase the custom plan.

Talkwalker

Talkwalker is the perfect tool for agencies looking to manage their brand’s social media reputation. Furthermore, if you’re interested in Analytics, there Is no better tool out there. Its features include automated report generation, image analysis, real-time text analysis, and much more.

You can go for the free version to try out this tool. However, it will only last you for seven days. The premium plan costs 9600 dollar,s which you’ll have to pay yearly. Visit their website to request enterprise or corporate-level subscription prices.

Keyhole

With the help of Keyhole, you’ll receive all vital analytics on your social media mentions, such as keyword clouds, sentiment analysis, and mention maps that show which countries your social media mentions originated from.

However, this tool works exclusively with Instagram and Twitter. That said, if you purchase the Enterprise plan, you’ll also receive YouTube and Facebook analytics.

Keyhole has five pricing tiers: the Agency subscription plan is $999 per month, the Corporate plan is $ 599 per month, the Team plan is $ 359 per month, and the Professional plan is $ 199 per month. For enterprise prices, you’ll have to request a quote from Keyhole’s website.

TweetDeck

If your business’s page is based on Twitter, Tweetdeck is the perfect tool for you to manage your Twitter presence and reach. Moreover, it also allows you to manage multiple Twitter accounts in one single package.

Its features include a column for monitoring keywords and a search engine for managing them by date, engagement, location, and language. Plus, you can also specify authors and the negative keywords you want to follow.

Surprisingly, this social media management tool doesn’t cost a single dime! However, as noted earlier, the downside is that it works exclusively with Twitter and not with any other social media platform.

BuzzSumo

BuzzSumo is an excellent tool for identifying the most popular content across the web and social media platforms. However, its Facebook page monitoring feature is the most effective of the tool’s many features.

Buzzsumo also has features that tell you the type of content that works best, the best days to publish your posts, and how long every post should be.

You can sign up for a free account with Buzzsumo. However, individuals looking for an upgrade can choose from four different options. The enterprise subscription is for 499 dollars per month, the large subscription si for 299 dollars per month, the plus is for 179 dollars per month, and the pro is 99 dollars per month. If you purchase a yearly subscription, you can save around 20 percent on the subscription plan of your choice.

Sendible

Sendible is an all-in-one, fully functional social media management tool. In addition to the ability to collaborate on and schedule social media content, you also get a unified social inbox that lets you engage with web and social media mentions. Moreover, Sendible continuously analyzes your social media accounts and provides content suggestions tailored to your target audience.

While you can always try Sendible for free for 30 days, it offers four paid subscription options: Large (299 dollars per month), Medium (199 dollars per month), Small (99 dollars per month), and Micro (29 dollars per month).

The subscription you choose depends on your social media management needs. Sometimes, you’ll be able to make do with the micro subscription.

Tailwind

Since we’ve already looked at a Twitter-only management tool, now let’s take a look at one that specializes in Instagram and Pinterest. These are two popular visual-based social media platforms. So, if you’re using these two platforms for your business, give Tailwind a whirl.

With the help of Tailwind, you’ll be able to manage and schedule your feeds according to your preferences while receiving detailed analytical reports on everything you post. Moreover, Tailwind lets you track your competitors’ Instagram and Pinterest activity.

That said, you can try Tailwind for free. However, with the trial version, you’ll only get the bare essentials. To unlock more features, you can go for the Max subscription, which costs 39.99 dollars per month, the advanced one, which costs 19.99 dollars per month, or the pro one, which only costs 9.99 dollars per month.

TweetReach

TweetReach is an effective tool for monitoring the reach of your tweets. In addition, it measures the impact of your social media interactions on your brand and tracks the effectiveness of your campaigns. Moreover, it will help you identify your most influential followers, enabling you to design content that better caters to them. Plus, you can also track relevant topics through keywords and hashtags via TweetReach. However, the best feature of this tool is that it is entirely free.

Conclusion

Ultimately, you must choose a tool that meets your brand’s specific social media management needs, whether you aim to generate leads, expand reach, improve brand awareness, or all of the above.

Also, don’t forget that the most vital part of social media management is actual customer engagement with every piece of content you put out. If you cannot publish high-quality content, these tools won’t do you any good whatsoever.