Being a newbie in the world of SEO (Search Engine Optimization) does not mean you have to be drowned in the complexity of the subject. Many beginners might seem to find it a little confusing to work on this when there is a lot of misinformation seen online, making it hard to tell which one will work on their websites. But as perplexing as SEO can be, there are fundamentals that are quite simple to understand, and with the right SEO tools, even a newbie can never go wrong. There are several free SEO tools available online that beginners could use while still perfecting their expertise in search engine optimization. You might be surprised that SEO professionals give out these quality tools for free. Here are the lists of free SEO tools for newbies:

1. Google Analytics is a service offered by Google that provides in-depth figures or statistics about conversions, content, audience, and traffic sources. The basic service is free, while a fee is required for the premium version. Even SEO professionals use this tool, and it is the most extensively used website statistics service.
2. Google Webmaster Tools: As the name suggests, this is a useful tool for webmasters that allows users to monitor their website’s indexing status, sitemaps, keyword clicks, and list of links. This tool by Google helps you determine keywords to target with SEO campaigns.
3. AdWords Keyword Tool – another useful tool from Google; this one is used primarily for creating search advertising to increase visibility among search engine results. It shows global and local monthly searches and lets you know your competition. Filtering your results is easy by country, category, device, and language.
4. Open Site Explorer – if you want something that allows you to verify backlinks from a website, then this is the right tool for you. No bothersome pop-ups, simple, and it gives you a list of web pages associated with your domain. Information can be filtered by Top Pages, Anchor Text, and Linking Domains.
5. SEO by Yoast is an all–in–one downloadable SEO plugin solution that can be installed on a website. It helps optimize every webpage and allows you to focus on improving your website’s content.
6. PageRank Status is another great tool for finding trustworthy link structure opportunities. It is a free downloadable browser extension that helps you see the page rank of a webpage or website you visit and shows how a website ranks on Google. Just click on the plugin to see site and page info, page speed, and SEO stats.
7. Bing Webmaster Tools is, more importantly, similar to Google Webmaster Tools, but of course, it is used with Bing. Ranking as the number three search engine, it is wise to use this tool to attract more people to visit your website. Although this tool has some features different from those of Google Webmaster, it still provides the equivalent purpose of giving you awareness for links, indexing, and, most importantly, the number of clicks.
8. SEOQuake – another plug-in extension for both Google Chrome and Firefox. It aims to help webmasters deal with SEO and website promotion. It is functional for evaluating the effectiveness and competitiveness of SEO efforts.

The following lists are just some free tools users will see online to get started with search engine optimization. Once you are equipped with the right tools as mentioned above, even a novice is on its way to being an expert in increasing the ranking or position of their website among Search Engines with the desired keywords.